Google creator Brim sees “scary” future for the net

blue hostThe co-founder of Google, Sergey Brin, is worried about the lack of web freedom. He is convinced that applications and social networks such as Facebook are making things less widely accessible towards the outside globe because they prevent certain info from being picked up by search engines like Google. This is not the lack of internet freedom that has been disputed with regards to the SOPA bill within the US, which would have impacted web hosts such as Blue host, but more to do with how information is controlled online. In an interview with the Guardian, Brin claimed

“I am more worried than I have been in the past. It’s scary… There’s a lot to be lost. For example, all the information in apps – that data is not crawlable by web crawlers. You can’t search it. You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.”

More like it will constrain search engine’s ability to offer the service it wishes to. Brin is obviously going to guard his old corporation against its perceived competitors such as Facebook and Twitter but the actuality is that the net is altering. In my view search engines will become progressively irrelevant in a number of years for two reasons.

1. The rise of the use of smart phones means that searches will become even more focused on a person’s individual preferences. Not just will searches have to bring up local information within the vicinity which they are in but also, it’ll need to have more relevant info. Social networking sites are far much better at helping you uncover relevant info as suggestions from buddies and suggestions from groups are a great deal more authoritative than a generic search outcome. Google is aware of this and this really is the reason for the advent of Google+.

2. Technological improvements such as Siri and maybe other new breakthroughs will see search engines perhaps nonetheless being utilized to locate info but not directly. User preferences, associated with their social networking sites and from other sources, will probably be a part of these types of searches.

Brin it seems is more worried that the information for Google to offer such a service themselves isn’t possible, because it isn’t a social network platform solely. He consequently is worried that hegemonic status will go to an additional firm like Facebook, Twitter or perhaps another corporation totally.


Creating Content material Which will Benefit Your Business

content creationTo start off this content creation series, I would like to highlight the factors why content material is so important for promoting online. In fact, it is only going to get even more crucial over the following months and years as Google’s head of search Matt Cutts has said that the search engine will punish “over-optimized” sites. What this indicates that Seo in its very conventional sense is no longer a worthwhile endeavor and focusing on content material is much more a priority, for Google is extremely interested in good high quality content material. Consequently the onus is on you to develop this content material and how to do this will be outlined within the coming weeks and months. For today nevertheless I want to focus on the three basic areas why content creation is such a vital part of online advertising today and for the long term.

Firstly, creating content material that is of the highest quality, and not created with the only objective of boosting your search rankings, is a extremely great way of spreading the appeal of your web site. Focusing too significantly on organic search results can be debilitating in my view simply because who wants to visit a web site that is full of keyword stuffed articles, with no real high quality info at hand? Content creation is strongly about writing for the user. You are offering them some thing which they’ll want to read. For Google, this really is exactly what they wish to see, if the content material is useful and relevant they say, you’ll be ranked higher anyway.

Nevertheless, written content material isn’t the only way forward for you personally. Keep in mind, it’s also wise to make use of other mediums like videos, podcasts, webinars and so on. Video particularly is useful as it engages the user very nicely, and has the potential to go viral and get much more focus for your site.

Secondly then, you consider social media. Using social media to propagate your content material has the double impact of both increasing your brand awareness and increasing direct web site visitors, but also rewarding you with much better search engine page rankings. To this end, making something as straightforward to share as you possibly can will be the priority. Presently Facebook, Twitter, Pinterest, Linkedin and Google+ are the main social networking sites you can look to share on. Add share buttons towards the top of all your content and encourage individuals to do so. The content material crucially nevertheless, has to be “sharable.” What I mean by this is that the quality has to be there in the 1st place so people have an incentive to share with friends and others. A poor quality video won’t go viral, a much less than insightful blog post won’t be retweeted. If you are not committed to content creation, don’t bother promoting your content.

Thirdly, if sharing occurs, you’ll more than likely develop a following with time who will come back to uncover more great content. Increasing attention of your web site via individuals sharing one of your posts, could have good long-term consequences. The return of individuals for your site will lead to some perhaps commenting and discussing your articles. Engage with them and encourage an atmosphere on the site exactly where interaction is encouraged. If one person comments, more people are most likely to do the same, and over time with comments more than a number of articles, you begin to identify a few of the exact same people. A following which you are able to deduce some loyalty.

From easy good content material creation then, I hope you are able to see the far-reaching consequences that may result from it.

Google attempt to muscle in on the hosting market

blue hostAs web designers, who also run some of our own web sites, we know internet hosting is really a crucial part to how a web site gets up and running. You will find specialist internet hosts like Blue host, as well as the likes of Hostgator, but big multinational technology firms like AT&T, IBM, Dell and Apple are additionally active in the business. Even the likes of have a small internet hosting arm.

Now Google would like to get involved as well and they’ve been on a national expedition of the United States to exhibit their new deal of software coaching and free of charge web hosting. This week they stopped off in Florida, on the 21st leg of their tour of the US states, looking to drum up business for their new business.

In the Tampa Museum of Art, Google managed some exercise sessions yesterday to aid small business owners get online, and promote their free web hosting to them. Scott Levitan, Google’s small-business group manager of marketing said in regards to the advertisement:

“We estimate 68 percent of businesses in Florida don’t even have a website. Getting those small companies online is good for them, but also good for Google, so users can find them when they go looking for somewhere to eat, or a plumber or anything.”

Concentrating on these kind of states is actually a great idea for the likes of Google as they are able attempt to utilize possible fresh income streams. The tour might make small enterprises, unsure of how to get online, alert to the chances and naturally, Google will advise their website hosting deal as part of their information. There are some good offers around in internet hosting at the moment like the excellent $3.95 per month offer from Blue host I am spending to run my site.

In any case, the more businesses that get online the better as there will hopefully be a lot more work for web designers as well as any website builder!