To start off this content creation series, I would like to highlight the factors why content material is so important for promoting online. In fact, it is only going to get even more crucial over the following months and years as Google’s head of search Matt Cutts has said that the search engine will punish “over-optimized” sites. What this indicates that Seo in its very conventional sense is no longer a worthwhile endeavor and focusing on content material is much more a priority, for Google is extremely interested in good high quality content material. Consequently the onus is on you to develop this content material and how to do this will be outlined within the coming weeks and months. For today nevertheless I want to focus on the three basic areas why content creation is such a vital part of online advertising today and for the long term.
Firstly, creating content material that is of the highest quality, and not created with the only objective of boosting your search rankings, is a extremely great way of spreading the appeal of your web site. Focusing too significantly on organic search results can be debilitating in my view simply because who wants to visit a web site that is full of keyword stuffed articles, with no real high quality info at hand? Content creation is strongly about writing for the user. You are offering them some thing which they’ll want to read. For Google, this really is exactly what they wish to see, if the content material is useful and relevant they say, you’ll be ranked higher anyway.
Nevertheless, written content material isn’t the only way forward for you personally. Keep in mind, it’s also wise to make use of other mediums like videos, podcasts, webinars and so on. Video particularly is useful as it engages the user very nicely, and has the potential to go viral and get much more focus for your site.
Secondly then, you consider social media. Using social media to propagate your content material has the double impact of both increasing your brand awareness and increasing direct web site visitors, but also rewarding you with much better search engine page rankings. To this end, making something as straightforward to share as you possibly can will be the priority. Presently Facebook, Twitter, Pinterest, Linkedin and Google+ are the main social networking sites you can look to share on. Add share buttons towards the top of all your content and encourage individuals to do so. The content material crucially nevertheless, has to be “sharable.” What I mean by this is that the quality has to be there in the 1st place so people have an incentive to share with friends and others. A poor quality video won’t go viral, a much less than insightful blog post won’t be retweeted. If you are not committed to content creation, don’t bother promoting your content.
Thirdly, if sharing occurs, you’ll more than likely develop a following with time who will come back to uncover more great content. Increasing attention of your web site via individuals sharing one of your posts, could have good long-term consequences. The return of individuals for your site will lead to some perhaps commenting and discussing your articles. Engage with them and encourage an atmosphere on the site exactly where interaction is encouraged. If one person comments, more people are most likely to do the same, and over time with comments more than a number of articles, you begin to identify a few of the exact same people. A following which you are able to deduce some loyalty.
From easy good content material creation then, I hope you are able to see the far-reaching consequences that may result from it.