The co-founder of Google, Sergey Brin, is worried about the lack of web freedom. He is convinced that applications and social networks such as Facebook are making things less widely accessible towards the outside globe because they prevent certain info from being picked up by search engines like Google. This is not the lack of internet freedom that has been disputed with regards to the SOPA bill within the US, which would have impacted web hosts such as Blue host, but more to do with how information is controlled online. In an interview with the Guardian, Brin claimed
“I am more worried than I have been in the past. It’s scary… There’s a lot to be lost. For example, all the information in apps – that data is not crawlable by web crawlers. You can’t search it. You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.”
More like it will constrain search engine’s ability to offer the service it wishes to. Brin is obviously going to guard his old corporation against its perceived competitors such as Facebook and Twitter but the actuality is that the net is altering. In my view search engines will become progressively irrelevant in a number of years for two reasons.
1. The rise of the use of smart phones means that searches will become even more focused on a person’s individual preferences. Not just will searches have to bring up local information within the vicinity which they are in but also, it’ll need to have more relevant info. Social networking sites are far much better at helping you uncover relevant info as suggestions from buddies and suggestions from groups are a great deal more authoritative than a generic search outcome. Google is aware of this and this really is the reason for the advent of Google+.
2. Technological improvements such as Siri and maybe other new breakthroughs will see search engines perhaps nonetheless being utilized to locate info but not directly. User preferences, associated with their social networking sites and from other sources, will probably be a part of these types of searches.
Brin it seems is more worried that the information for Google to offer such a service themselves isn’t possible, because it isn’t a social network platform solely. He consequently is worried that hegemonic status will go to an additional firm like Facebook, Twitter or perhaps another corporation totally.