I’m a big believer of simplicity in web design. Part of the reason for this really is simply because I’ve expertise in web marketing also. The whole principle of marketing online is to encourage the visitor to take an action of some type, or a call to action. The more complex the style of a site is, the more complex it’ll be to tell a person what to do next once landing on the internet site. An excessive amount of info, color and fancy graphics, brings about a lot of confusion, and if you’re to be the best web designer possible, you have to grab this fundamental idea of marketing. It is because of this why in 2012, design has gravitated towards simplicity underlined in the 5 style I have highlighted below.
1. User focus – Look at other sites for inspiration but the key priority has to been on making sure that the user or visitor gets the information he/she desires. I’ll speak about navigation in a minute, but you need to set out a design initially on the homepage which can effortlessly separate topic matter and enable a reader browsing the web site to get to the particular page he/she needs.
2. Slogans and ribbons – These can truly work simply because visitors on your site will probably be drawn to them and may effortlessly use them to locate the information on different subjects. They are big and brash and stick out
3. From a navigation standpoint, once they have clicked on ribbon let say, you need to make it easy for them to navigate to other parts to your web site as soon as they’re off your primary page. A neat, refined and straightforward menu system is necessary
4. Style over substance – As I said in my intro, too much text and different choices can result in the visitor being confused. Direct your visitors towards the part of the site they need. Successfully hold their hand and tell them what to do next.
5. Color minimalism – Don’t overawe your visitors with too many colors or graphics. Maintain it to two or three colors at the most and try to make sure that simplicity is at the heart of everything you do. Presentation can truly make a big difference for marketing a website, and also the greatest web site designer will know this.