I’m going to get this out the way first because I want you to understand that as a website builder, you’ve to be realistic. You will find a lot of freelance internet designers out there on line; it could be very difficult to stand out. You might be overjoyed with the fact you are working for your self and may pick and choose the jobs you take on, but you will find out soon enough that you will have to battle for acknowledgement.
So how should a website builder go about promoting himself?
Firstly, I usually advise people to make sure you’ve good connections. Socializing with like minded individuals on forums and social media will definitely find you some good leads to find customers and companies wanting you to work on their web site. Once you’ve a few leads, take it to the next level and ask for them to refer you on to others as soon as you’ve completed work on their internet site. Don’t do this second part nevertheless until you have succeeded in making a presentable look and image to impress potential clients.
Set up a website together with your own contact information like e-mail address and very importantly social media profiles. You will be shocked how many people will contact you informally first before you start out on a project. In the event you can afford to ensure the presentation of the website reflects your style as a internet designer as well as place a face to the name by adding a picture of yourself.
The following step is then to develop a portfolio of your work. This is exactly where some people truly get it wrong. They think that showing all of their ideas off will be the best way to go but marketers and businesses are more tightly focused than that. They are not looking necessarily just as cosmetic styling, functionality is key. Show your versatility in setting up websites for different niche markets.
Here display that you know what you’re talking about, and inform them why your web style compliments the marketplace. Case studies are essential for this and get testimonials if you can to say how successful a web site has been because your redesign. Off course starting out as a free-lance web designer, you may not have that many case studies under your belt but you are able to nonetheless demonstrate your knowledge of which internet design befits which style of site.
In conclusion, as a website builder, do not claim to do much more than you’re able to, but make sure you demonstrate your skills to the full and let as many people know about it as you possibly can.