Up till lately, it was commonly believed that Google appreciates brand names when ranking web sites for particular search phrases. This has become less and less of a certainty however, especially after Bryson Meunier used Coca Cola as one example during his speech at the SMX West 2012 conference. Seo, that you use Senuke to assist you with, is altering quicker than ever however it appears as though you will find nonetheless some paths for internet marketers to go down.
Meunier, who writes in his blog about it discusses “highly relevant non-brand key phrases.” What he means by that in way of illustration will be the reality that “cola” and “soda” are highly relevant for a business like Coca Cola, but they are not brand associated. The reality is that even though Coca Cola ranks on page 1 for each of those keyword phrases, it is not top of the list, and for “cola” it’s even beneath the fold.
Coca Cola’s web site has high domain authority according Open Site Explorer, and clearly high branding recognition, but regardless of this, it doesn’t get visitors from these keyword phrases. The debate about whether searching for drinks online is really a marketable key word anyhow, perhaps an issue to raise, however it shows that even a huge brand in the actual world doesn’t necessarily get ranked well within the on-line globe on Google for important words that are very closely connected with it.
It indicates for web marketers that they shouldn’t always keep clear of brands when entering a niche market. For sure, there may perhaps be large businesses inside your niche but they may not rank for all the essential keyphrases which may be monetized.
Of course, usually look to avoid highly competitive key phrases however it is good to know, at least in Search engine optimization, where you are able to be helped by Senuke, it’s still feasible to outrank massive brands for related keywords in the event you have the right Seo approach.